Often publishers of PDF files do not take into count the basic idea behind creating pdf files for the web.When creating pdf files you are trying to make them easily accessible.There are many tips that can be used to help optimize your pdf files for web use.If implemented correctly pdf files can even increase your site traffic significantly.

I am still suprised to find that many people out there still do not realize that google bot can crawl and index pdf files.In fact google claims that pdf files are second most common filetype in their database after html files.

Other than google itself,major search engines including yahoo and msn are capable of indexing pdf files.If you have any doubts regarding this information,just enter a query such as SEO filetype:PDF in google,which will display results containing the PDF format. 

When creating PDF files to be used in your website or blog,you should keep in mind some of these tips:

»Limit the size of your pdf files to be as small as possible.Keep in note a large portion of the web is still using traditional dial up lines. 

»Create pdf files using programs that are completely text based, instead of graphic based ones such as photoshop.Photoshop converts your pdf files into a image file,which can be a hassle for search engines to crawl. 

»Place a link to your pdf on your homepage for easy crawling by spiders.Visibility is everything in search engine optimization,so you want your files available at a page you know is crawled regularily.

»You should also place a link to your website inside the pdf file for visitors seeking more information about you.This could in fact turn that viewer into a regular visitor to your site.

»If you are placing images inside pdf files,you should provide a caption for each image.This helps search engines better index your page.However, avoid using alot of images inorder to preserve your file size.There are ways to compress the size of pdf files using various programs.I really haven’t tried using any of these tools.

»You should always add keywords relating to your topic in the document properties.

Using these simple tips could bring about significant results in the accessability of your pdf files.